We’re incredibly proud to announce that CR Smith is the inaugural sponsor of the STV Radio breakfast show: Ewen and Cat at Breakfast, which will be the flagship show on the brand-new STV Radio station, launching in early 2026.
The breakfast show, hosted by legendary duo Ewen Cameron and Cat Harvey, promises to provide a mix of fun and nonsense, music, competitions and celebrity guests, alongside lots of listener interaction.
40 years in the making
Our relationship with STV goes back more than four decades, and supporting STV’s move into radio is a brilliant evolution of that partnership.
This isn’t our only collaboration with the STV Radio team; we’re already the proud sponsor of The STV Radio Football Show, the weekly visual podcast where Ewen Cameron and STV Sport journalist, Ronnie Charters, embrace the joyful chaos of Scottish football. If you’ve not listened yet, it’s available every Monday on STV Player, YouTube and wherever you get your podcasts.
Our sales and marketing director, Gareth McCluskey, said:
“We are delighted to be the first sponsor of the new STV Radio breakfast show. Our entire fleet of CR Smith vans cover the country every morning and will all be tuning in to Ewen and Cat. We’re excited to be part of it!”
Danielle Kelly, Commercial Director at STV, said:
“CR Smith is a Scottish institution and a valued longstanding partner to STV. We’re thrilled they’re on board as the first sponsors of our breakfast show. Ewen and Cat are famous for their early morning banter and mischief, and they can’t wait to go live in the new year.”
A new station for Scotland
STV Radio will be Scotland’s newest mainstream music station, created for listeners aged 35+ and launches early in 2026 on DAB digital radio, online, smart speakers and STV Player.
We’re thrilled to play a part in the exciting new chapter and can’t wait for CR Smith to wake up with you in the new year!
