As seen on TV
CR Smith is a household name throughout Scotland. Brought about by PR and Advertising.
The sponsorship of both Celtic and Rangers Football Clubs simultaneously in 1984 increased awareness of the company and our business overnight, not only in Scotland, but also throughout the world. Apart from our logo being seen on the pitch every week throughout the football season, it was also shown regularly on television, newspapers, magazines, and replica strips. In those days, even premier football teams did not have sponsors. CR Smith was the first company to invest in football shirt sponsorship - it was a risk that paid off big time and is still working for us in many ways.
When our first TV advert, 'We want to be happy', appeared throughout Scotland in the summer of 1984 it was extremely popular because of its catchy tune. Everybody loved singing it and our unprompted awareness, and popularity, shot up to over 94% that year. We've had many successful TV campaigns since then, with titles such as "It has to be the man in the blue and white van", "What would you do in yours?" and more recently, "It makes you feel like dancing" using the hit song track from Rose Royce.