A Glimpse Through the
Window to Scotland

The CR Smith sponsorship of Edinburgh Trams aims to promote a ‘Window to Scotland’ with stunning artwork and pairs iconic and surprising Scottish imagery that reflects not only the geographical spread of CR Smith’s customer base, but also celebrates Scotland’s soul and personality.

The new campaign is set to put the classic ‘Man in the Blue and White Van’ messaging, first used in the 1980s, back into the heart of the
CR Smith brand positioning.

Scroll down to discover the meaning behind each of the eighteen designs.

A Glimpse Through the
Window to Scotland

The CR Smith sponsorship of Edinburgh Trams aims to promote a ‘Window to Scotland’ with stunning artwork and pairs iconic and surprising Scottish imagery that reflects not only the geographical spread of CR Smith’s customer base, but also celebrates Scotland’s soul and personality.

The new campaign is set to put the classic ‘Man in the Blue and White Van’ messaging, first used in the 1980s, back into the heart of the
CR Smith brand positioning.

Scroll down to discover the meaning behind each of the eighteen designs.

 

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