The first partnership under the CR Skills initiative
The company will sponsor both the Under 18s and Under 14s Championships, recognising the valuable role the tennis club plays in encouraging young people into sport. Aberdour offers classes for both recreational and performance players in the community and club members regularly compete at regional and county level. Most importantly, it puts fair play and accessibility at the heart of all it does.
It is the first sponsorship deal agreed under CR Smith’s CR Skills initiative, which is a growing community of staff, parents, coaches, sports people and young people who are proud of the sporting achievements and successes of their sons, daughters, teams, friends and players. Together, the aim is to celebrate everything good about sport.
Gareth McCluskey, Head of Marketing for CR Smith said:
“Aberdour Tennis Club impresses us because it upholds the values of sportsmanship and fair play and is reaping the rewards. It reaches out to all parts of the community and its players are competitive in a range of tournaments.
“The Festival Open Tennis Tournament is a great idea and we are delighted to support it. We chose to sponsor the junior championships because these fit with the aims of CR Skills, our initiative to celebrate the benefits of sport and sporting values and how they encourage, motivate and shape young people for adulthood. I’d like to take this opportunity to wish everyone who enters the very best of luck and I look forward to the tournament.”
The Aberdour Festival Open Tennis Tournament takes place from Monday 3rd through to Friday 8th August and will attract players from all over Scotland. The club itself has over 240 members, ranging in age from 6 to 86.
Lynn Slater, a committee member for the Aberdour Tennis Club added:
“We are determined to make our first Aberdour Festival Open Tennis Tournament a success and we’re delighted that CR Smith has come on board as a sponsor.
“Most of our younger players have to travel for tournaments, so we are providing some local competition to get them started. It will be a progressive draw, so that players meet similarly ranked players in the first rounds, open and friendly. Most of all we want to create a great atmosphere and friendly environment for everyone to enjoy the game of tennis.”